王者体育

王者体育动态

Amalee启动“百店计划”:新签约28位加盟商,看我们如何玩转新零售!

2019-07-15 15:22:15 Amalee 339

每一个逐梦者,都是创享家。2019年7月7日,Amalee(艾玛琳)逐梦者·创享家事业说明会盛大起航,现场400余名经销代理商,齐聚深圳龙岗珠江皇冠假日酒店,共襄盛会,共话未来。

SUIZHEFENXIANGJIABINDUIWANGZHETIYUZHENGCEQUANFANGWEIDEJIEXI,XIANCHANGCHENGGONGQIANYUELE28WEIJIAMENGSHANG,YUAmalee(AIMALIN)XIESHOUKAIZHANQUANGUOBAIDIANJIHUA。

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深圳事业说明会,现场成功签约28位加盟商

01.全新商业模式下,企业该如何定位

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Amalee首席培训官YUKI老师

YIGEHAODESHANGYEMOSHI,JIANGJUEDINGLEQIYENENGBUNENGZAISHICHANGSHANGZHANJUYIXIZHIDI,JUEDINGQIYENENGFOUZOUDUOYUAN,ZHEIGUANXIDAOPINPAIDEHEXINJINGZHENGLIYEGUANXIDAOQUDAODAILISHANGDELIYI。YUKILAOSHIXIANCHANGWEIDAJIAFENXIANGLEAmalee(AIMALIN)YUNYONGSANWANGHEYI(OMO)SHANGYEMOSHI,JUTIWEIYONGHUSHEQUNLINGSHOU(RENWANG)、YIDONGDIANZISHANGWUSHUJUFUNENGXITONG(TIANWANG)、XIANXIASHENGHUOKONGJIAN(DIWANG),JIRENWANG、TIANWANG、DIWANGSANWANGHEYIDESHEQUNSHENGTAIMOSHI。

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TONGGUOXIANXIASHITIMENDIANJINXINGQUANFENHEYINLIUDAZAOSHEQUNGUANXIWANG,TONGGUOSHUJUJILEIHEFENXIGENKEHUJIANLIGAODUNIANXINGBINGZAIXIANSHANGJINXINGCHENGJIAOHUOGENZONGFUWU,JIEHEYIJINGJIANLIDEYONGHUNIANXINGZHUBUDAZAOSHUYUAIMALINZIJIDESHENGTAIQUAN。ZAITIGONGYOUZHIWANGZHETIYUHEFUWUDETONGSHI,CHANGDAOMEIHAO、JIANYUE、GAOPINZHIDESHENGHUOFANGSHI,CHUANGLIAIMEILI、AISHENGHUOAIJIANKANGDENVXINGCHUANGYEPINGTAI!

02.有品牌价值,自然就有品牌溢价

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Amalee创始人刘路先生

SHUOMINGHUISHANG,LIULUXIANSHENGJIU“AmaleeKAIQIBAIDIANJIHUA”,DUI2019 Amalee(AIMALIN)PINPAIJIHUAJINXINGLEFENXIANG。FENXIANGKAISHIQIAN,LIULUXIANSHENGXIANDUISHICHANGDUDAOBULIUBOXIANSHENGJINXINGLEYIFANDIAOKAN,CHENGQIHUIPAIMAPI。YINWEILIUBOXIANSHENGYIZHICONGSHIDESHIZHUBAOXINGYE,ERQIEYEZUODAOLEGAOGUANDEZHIWEI。YOUYICIXIANLIAO,LIULUXIANSHENGHAOQIDAO:“LIUBO,NISHIZENMECONGZHUBAOXINGYEKUAYUEDAOAmalee(AIMALIN)ZHEIGEZIBUXINGYELAIDE。”YUSHILIUBOXIANSHENGERHUABUSHUOJIULAILEBOWEN、ZHUN、HENDEMAPI 。

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LIUBOXIANSHENGCONGYEZHUBAOXINGYEDUONIAN,KEYISHUOTASHIJIANZHENGLEZHUBAOXINGYEDEFAZHANXIPAI,CONGWUPINPAIHUASHICHANGTONGHUOCHAJIADAOPINPAICHAYIHUADEPINPAIYIJIA,JIANDANLIJIEJIUSHIYIQIANZHUANWANGZHETIYUCHAJIA,XIANZAIZHUANPINPAIYIJIA。DAJIASHUXIDEZHOUDAFU,LAOFENGXIANG,ZAIZAOXIENIANQIJIADOUMEIYOUPINPAI,DOUSHIDAOMAIHUANGJINZHONGZHUANDECHAJIA,SHICHANGSHIMEITIANYOUBIAOZHUNDEJINJIA,SUOYISHUOSHIZIJINYADEDA,LIRUNPINDEBO,DANZHEMAIBAIFENDEFENGXIAN,ZHUANZHEBAICAIDELIRUN。LISHIZONGSHIJINGRENDIXIANGSI,XIANGXINYANWOXINGYEDEHUOBANDOUNENGSHENKEGANSHOUDAO,JIASHANGXIANZAISUYUANMAYANWOQUSHI,KEYISHUOSHIYIJINGDAOXIALEYIPIYINGXIONGHAOHAN。

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同样在珠宝行业也倒下了很多企业,才有了现在的周大福、老凤祥这些知名品牌,是什么让他们活下来的,是长期沉淀的品牌价值。有了品牌价值,自然就有了品牌溢价。相信大家都知道,现在的金店他们根本不是靠黄金来赚钱,都是引流的,而真正赚钱的是开阔了K金、钻石系列的首饰,我把他看做金店的衍生品,这些才是利润点。黄金有标准价格,铂金首饰只有品牌说的算。这也是Amalee(艾玛琳)正在做的市场。干燕窝不赚钱,真正市场盈利的是燕窝衍生品。目前Amalee(艾玛琳)拥有五大核心业务:干货系列、燕窝美食系列、季节性王者体育系列、大健康系列和红酒系列。

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03.深耕客户,只有实体门店才做得到

NEIZIBUSHICHANGDEFAZHANSHIJINI,XIANZAISHICHANGJIAODEXIANGDEYANWOZHONGDUANPINPAI,SHAOZHIYOUSHAO,ZAISHAOYOUDEDAPINPAILI,TAMENDEMUBIAORENQUNYOUSHIGAODUANSONGLISHICHANG。MEIYOUZHENZHENGDEFUWUDAOZHONGGAODUANRENQUN,YINWEIPINPAIYIJIAGUOGAO,HUADEXUANFAFEIYONG,ZIRANSHIYAODIEJIADAOWANGZHETIYULIQUDE。XIANZAI,DAJIANKANGQUSHIYUFAHUORE,YANWOYEYIJINGZOUJINXUNCHANGBAIXINGJIALE。SHICHANGYOUXUQIU,DANSHIMEIYOUYIGEPINPAIQUSHENGENGFUWUKEHU,ZHEIJIUSHISHICHANGFAZHANSHIJI,JIWOMENYANWORENDEJIHUI。

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Amalee(AIMALIN)YIJINGYONGYANWOYANSHENGPINBAOKUANZAIQUANGUODACHULEZHIMINGDU,BINGQIEYIJINGSHUNLIPUZHANKAIXIANSHANGQUDAODEYOUSHI,WOMENXIANZAIJINXINGDEJIUSHI“QUANGUOBAIDIANJIHUA”。WUZHISHENGHUORIYIFENGFUDESHIDAI,XIANSHANGLIULIANGSHIZAITAIDANYI,ZHIYOUYIXIANYOUDEYOUSHISHUCHUPINPAIJIAZHI,ZHENZHENGDEZUODAOFUWUKEHU,SHENGENGKEHUXUQIU,CAINENGGENGHAODIWEIHUYONGHUZHANXING,ERZHEIXIE,ZHIYOUSHITIMENDIANCAIZUODEDAO。

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YEJIUSHIXIANSHANGXIANXIAXINLINGSHOUMOSHI,JINNIANWOMENDEMUBIAOSHIQUANGUOKAISHEJIAMENG100JIAMENDIAN,SHIXIANPINPAILUODI。

04.完善的政策支持,决定你能走多远

DANSHIKAISHITIDIANCONGLAIBUSHIYIJIANRONGYIDESHIQING,YOUQISHIKAOZIJIDANDADUDOU,GUDANYINGXIONGXIANZAIYEBINGBUZENMESHOUTUICHONG,HEDAJIAYIQIFENXIDANGXIAKAISHITIDIANDEJIDATONGDIAN:

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ZHEISANZUODASHANZONGSHIRAOBUKAIDEWENTI,ERAmalee(AIMALIN)DEZHENGGEKUANGJIATIXIYIJIJIAMENGZHENGCEJIUSHIWEILEGENGHAODEFUWUDAILISHANG,JIEJUEZHEIXIENANTI。SHOUXIANJIAMENGMENJIAN,ZAIAmalee(AIMALIN)DEPINPAIFAZHANQI,WOMENWUXUJIAMENGFEIYIJIYIQIEDEBIANXIANGFEIYONG。ZHEILIBUSHISHUOYONGJIUBUSHOUJIAMENGFEI,ZAIYIGEPINPAIFAZHANDEQIANQI,KENDINGSHINENGXIANGSHOUZHEIHONGLI,SUOYIWANGZHETIYUXIANZAISHIZAIDALIFANBUMENDIAN,PINPAIYUNYINGFUWUDOUSHIYAOHUADADECHENGBEN,DAJIAQUDAOWOMENSHENZHENZONGBUDEWANKEYANFAZHONGXIN,JIUNENGLIJIEWANGZHETIYUDUIYUMENDIANJIAMENGDEZHONGSHI。

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Amalee(AIMALIN)CHENGSHIHEHUOREN,JIQUYUDAILI,JIAMENGMOSHISHI:“2+6”,JI2WANDEBAOZHENGJIN+6WANDESHOUPIHUOKUAN。CHENGSHIHEHUORENSHIZHENGGEJINZITAYINGXIAOTIXIJIAGOUZHONGDEDINGCENG,SHIGEQUYUDAILIDEGUANLICENG,KEYIKAISHEZIJIDEMENDIAN,MEIGEQUYUZHIYOUYIGECHENGSHIHEHUOREN,WANGZHETIYUJIYUZHENGGEQUYUBAOHU,TONGSHIKEYICANYUWANGZHETIYU、PINPAISHANG、PINPAICHUANGSHIRENXIANGMUTANTAO,GONGMOUSHANGJI,XIANGSHOUDUOZHONGYEJIFENHONG。ZHEILIJIDAJIASUANBIZHANG,AN100PINGMIDEMENDIAN,ZHUANGXIUFEI10WAN,HUOKUANDINGJIN8WAN,BAOHANLIANGYAYIZU,ZAIYIGEERSANXIANCHENGSHI,20WANZUOYOUJIUNENGQIDONGZHEIGEXIANGMU,RUJINKAIJIANAICHADIANDOUBUZHIZHEIGEFEIYONG,HEKUANGQINGSHEYANWODIAN,ZAIDUIBIQITADONGZHE50WAN+XIANGMU,ZHENDESHICHAOGAOXINGJIABILE!

05.每一家门店背后,都有最强大的后盾

GUANGSHUOBUZUOJIABAXI,XIAMIANJIURANGDAJIALEJIEAmalee(AIMALIN)SHIRUHEZUODAO100JIAMENDIANDEJIANQIANGHOUDUN。

 ✦QUANFANGWEIDEYUNYINGZHONGXIN✦ SHOUXIANYAOLIANGCHUDESHIAmaleeYUNYINGZHONGXIN:

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MEIKAIGUODIANMEIGUANXI,MEIYOUJINGYANYEMEIGUANXI,MENDIANCONG0DAO1,Amalee(AIMALIN)YUNYINGZHONGXINHUITIGONGQUANFANGWEIDEZHICHI:ZHAOSHANG-PEIXUN-YUNYING-TUIGUANG-XIAOSHOU,WANGZHETIYUZONGBUFUGAIQUANQUDAOWEINIFUWU。

 ✦SHIDAZHENGCEZHICHI✦ DANGRANYIGEHAODEXIANGMUCHULEZHENGCECENGMIANDEYOUSHISHIYUANYUANBUGOUDE,CHULEZHENGCE,WOMENJIANGHUIJIDAOYIXIAZUIZHONGBANGDE——SHIDAZHENGCEZHICHI:

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BAOMUSHIZHENGCEFUCHI,RANGNIZAIMENDIANYUNYINGGUOCHENGZHONGJINGUANDAZHANQUANJIAO,MEIYOUSHENMEHOUGUZHIYOU。

SHANGXUEYUANPEIXUNFUWU,ZHUANGXIUJINXINGDETONGSHI,WOMENJIUYAOTONGSHIJINXINGPEIXUN,PEIXUNZHEIKUAISHIWANGZHETIYUZHONGZHONGZHIZHONG,YESHIPINPAISHUCHUDEGUANJIAN,WOMENBATAFENWEISANDAKUAI: YUNYING、WANGZHETIYU、SHALONG。

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除此之外,还有我们的线上商学院,定期的线上培训课程。都会长期进行,同时王者体育也会有培训部支持到当地开展事业说明会,市场督导部当地考察指导。前提是你需要配合做好前期的铺垫工作,达到一定的规模,前段时间太原的开业沙龙会做得非常成功,达到了现场百分之90的成交。

06.把品牌扎根到消费者心中

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Amalee(AIMALIN)SHIXIANWUMENJIANQINGZIBENYUNYING,WANGZHETIYUWANGZHETIYUXIAOSHOUYUNYINGJINXINGQUANFANGWEISHUCHU,ZAILIYONGXIANSHANGXIANXIAXINLINGSHOUMOSHIXIANGJIEHE,ZHENGQUMEIYIJIAMENDIANZUODAOLIRUNZUIDAHUA,CONGERSHIXIANWANGZHETIYUHEDAILISHANGDEGONGYING。Amalee(AIMALIN)ZAIDUONIANDEFAZHANDEQUEJILEILEYIDINGDEJINGYANHEZIBEN,DANWOMENQINGXINGDIYISHIDEDAO,GUANGYOUDUANQIDEWANGZHETIYULIRUNSHIBUZUYIZHICHENGYIGEQIYEZHANGJIUZOUXIAQU,YIWANGZHETIYUXIANYOUDEYOUSHI,BIXUBAPINPAIZHAGENDAOXIAOFEIZHEXINZHONGQU,XIANZAISHIZIBUSHICHANGZUIHAODEJIYU,YESHIAmalee(AIMALIN)FAZHANDUONIANZUICHENGSHUDEJIHUI。ZAICIWOMENCHENGYAOZHITONGDAOHEDEHUOBAN,XIESHOUYITONGKAIQIAmalee(AIMALIN)PINPAIQUANGUOBAIDIANJIHUA,YONGSHILIRANGQINGHUAILUODI。

07.保证核心竞争力,就不怕被跟风

DANGRANZUIHOUHAIYAOJIANGXIAWOMENJIJIEXINGBAOPIN--YANWOYUEBING,YIZHIYOUTONGXINGWEN,SUIRANAmalee(AIMALIN)ZAIYENEISHISHOUCHUANG,DANXIANZAISHICHANGGENFENGDEYANWOYUEBINGYUELAIYUEDUO,NIMENRUHEBAOZHENGZISHENDEJINGZHENGLI?

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SHOUXIANHENDUOTONGXINGJINRUZHEIGEXINGYE,SHUOMINGSHICHANGSHIYOUXUQIULE,WOMENBINGBUDICHUTONGXINGDEJINGZHENG,DANQIANTISHIBUYAOYIJIAGEDEEYIJINGZHENG。FAHUIGEZIDEJIAZHIQUGONGTONGWEIHUZHEIGESHICHANG,ZHONGGUODESHICHANGWUXIANDA,WOMENYANWOJIEZHANDEFENEHAIBUDA,WEILAIHAIYOUJUDADEQIANNENG。

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Amalee(艾玛琳)的目标是做到真正的终端品牌,和一线品牌竞争,立起品牌的溢价,这才是真正的给我们各大经销商带来红利。所以Amalee(艾玛琳),每年在王者体育升级上花大量心思,无论是王者体育包装还是王者体育品质的提升。

08.增强线上推广,打开品牌知名度

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今年,王者体育在宣传推广上增大了力度,就是为了更好地打开品牌知名度,从而更好地服务我们代理商。首先王者体育拍摄力度对比去年增加了一倍,保障美图不断、视频创意不断涌现,强势吸引眼球。推广方面,保障央视广告投放,对户外广告也大大加强,社区广告,地铁公交广告,商超大型LED屏幕全面覆盖。

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JINNIANWANGZHETIYUZHONGDIANJIAQIANGLEXIANSHANGDETUIGUANG,BIRUWOMENZHENGZAIDUIJIEQIATANDEKOUHONGYIGELIJIAQI,XIANGXINDAJIADUITABINGBUMOSHENG,TADEDAIHUOLIANGKEWEISHIYILIU。WANGHONGDAIHUODETONGSHI,WOMENYEZHAOLEYIXIEGAOPINZHIDECHUIZHIDIANSHANGRUZHU,MUDETISHENGWOMENWANGZHETIYUDIAOXING,XIANGZHONGGAODUANDEWANGYIYANXUAN,HETICHANGSHENGHUOMEIXUEDEYITIAO,JINNIANWANGZHETIYUDOUYAORUZHU,TONGSHIFAZHUANTITUIGUANGLIANJIE。

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DAJIAZAISHICHANGDEDIYIXIAN,WANGZHETIYUNENGGOUJIDAOZUIDADEZHICHIJIUSHITISHENGPINPAIZHIMINGDU,TIGAOWANGZHETIYUPINZHI,TIGAOPINPAIYIJIA。ZHEICAISHIZUIHAODEZHICHI。ZHEIXIECAISHIAmalee(AIMALIN)PINPAIZUIDADEJINGZHENGLI。SHANDINGDUIBANSHANYAODERENLAISHUOBINGBUYAOYUAN,ZHIYAONIXINGDONGQILAI,JIULIMENGXIANGJINLEYIDABU!QIANXINGDELUSHANG,AmaleeYUNITONGZAI!